The #EuroBasket2017 Project


Basketball fans all over the globe are looking forward for the 40th edition of the FIBA EuroBasket, hosted by Cluj-Napoca (ROU), Helsinki (FIN), Istanbul (TUR) and Tel Aviv (ISR).

To announce the upcoming event and simultaneously create an online hub for all Instagram posts under the hashtag EuroBasket2017, we launched the “The #EuroBasket2017 Project”. An innovative idea linking four monumental #EuroBasket2017 installations placed in each of the host cities with an online gallery, where all public Instagram photos under the campaign hashtag (#EuroBasket2017) are added to a giant mosaic image of the FIBA EuroBasket 2017 tournament logo.

Before the four hashtag installations could solemnly be unveiled, it was up to us to ensure all the designs and production guidelines for the final plans. One year prior the tournament start the four hashtag-installations, each measuring about 14 meters in length and 2 meters in height, quickly became the talk of the town – and a popular photo motif.    

 To give the #EuroBasket2017 an extra added value on social media the unveil of the installations also marked the starting point of our year-long Instagram campaign. All the way until tip-off of the FIBA EuroBasket 2017, photos from fans, who share their favourite basketball moments under the #EuroBasket2017, will be collected in a giant mosaic image of the tournament logo assembling on the FIBA website.  

The final mosaic with all contributed photos will be printed on an extra large mesh and displayed at the final stage of the FIBA EuroBasket 2017 tournament in Istanbul.