Communication Activities


The BMW xDrive Tour concept is based on promoting the experience of driving various models ob BMW cars in different European towns. The BMW team was on the road for most of the year offering a unique experience to key invited customers of the xDrive Tour event this being a significant part of on site sales of Bavarian vehicles. Our event team organized and prepared the communication and promotional tools for the event hosted at Maribor airport. The event was flagged as one of the tour highlights.