The 3E strategy

EuroBasket 2013

The 3 E Strategy

The EuroBasket is the biggest basketball competition in Europe. Every second year the host country prepares the distinctive corporate identity as well as the communications strategy for this renowned sporting event. We had the privilege to fulfil this task by creating a corporate identity with very strong visual communication components, which were applied to the overall communication strategy targeting various audiences. The secondary graphics were represented by a molecule named I FEEL, which was connected to three atoms: EXPERIENCE, EXCITEMENT, EUROPE. The three components communicated the specific aspect of the competition and Slovenia as the host country. In all the yearlong promotional activities for the upcoming event each aspect was targeted in the execution. 



- Best holistic marketing activities at Sporto 2013

- Euro-Effie 2014 candidate