Her World Her Rules campaign

FIBA

The #HerWorldHerRules campaign is unique project and social media campaign aimed to promote women's and girls' basketball across Europe. The primary goal was to attract more girls to the sport ages 6-15. The campaign focused on the visual and slogan “Welcome to my playground” with the #HerWorldHerRules. It included templates for each participating federation to localise their social media campaigns ensuring a consistent message and call to action across Europe.

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