BEDTIME STORIES FOR A HEALTHY SMILE
CURAPROX SLOVENIABEDTIME STORIES FOR A HEALTHY SMILE
As part of our longterm collaboration with our client Flegis, we developed a comprehensive campaign for their brand Curaprox. Its goal was to inform and educate about the importance of oral higiene from early childhood.
As part of the campaign "A healthy smile from day one" we prepared 14 unique Intagram short stories, under the headline "Stories for a healthy smile". Every day, during the evening hours, families with small children get ready to wash their teeth. As this time corresponds with bedtime stories, we posted one unique bedtime story each evening on @curaprox_slovenija Instagram story, as the name suggests, at exactly seven o'clock.
This was not exactly a bedtime story, but more a healthy smile story, a short illustrated tale, which eludes to famous fairytales in which cute main characters use funny and appealing ways to talk about the need and urgency of regular oral health for kids. Each day they communicated new and important facts connected to oral higiene.
