Corporate Identity


The corporate identity of the Basketball Federation of Slovenia was prepared as a result of the challenges and new projects the federation was facing and planning. Through our strategic partnership the federation developed a comprehensive communication strategy generating affective marketing solutions. The main goal of modernizing the federation’s corporate identity was to establish a “fresh new look” and to enable better segmentation and identity of their different projects and brands within the federation. The new logo has a very applicable element stemming from a basketball and the image of the Slovenian national symbol, the Triglav mountain. The corporate identity allows different colour and design adaptations of the logo for the purpose of branding different projects.