I Feel Basketball Brand Identity


I feel basketball was first presented as a slogan at the bidding process for EuroBasket 2013 in which Slovenia presented its candidacy as a country that feels basketball and will enable visitors to feel Slovenia, which is also the official slogan of the Slovenia national tourism board. In the process of development I feel basketball was rebranded and redirected as a trademark for the fans collections managed by the national basketball federation. The “I feel basketball” corporate identity was prepared with various interpretations for different markets allowing also shorter positioning with IFB. The brand was presented through official merchandising pieces, T-shirts, scarfs, caps and a back to school line featuring notebooks, backpacks and stationary as well as other products. Through the official online site www.ifeelbasketball.com and DZS retail stores more than 400.000 items of ifeelbasketball products were sold.