Sponsorship Activation

Sony Slovenia

Sony decided to capitalize the basketball fever around the Slovenian national team before the home organised EuroBasket 2013. The holistic sponsorship activation was based on the special product offer called “selected products of Slovenian national basketball team”, which was the highlight of the promotion. All the tools were based on communicating the usage of Sony products by Slovenian basketball heroes and supporting their road to the championship. We never missed an opportunity to be present during the summer practice games that is why for instance every quarter started with “Every perfect shot in the quarter is presented by Sony” message. Sony was also the main sponsor of the practice games at the official openning of the arena in Jesenice.