Spar Slovenia

What does an old recipe and an old webpage have in common? Time to time you need to spice them up. In case of Spars culinary platform we refreshed the design and added a bunch of useful applications such as volume converter, food calorie calculator or a cooking timer. Considering the fact that more and more people look up the recipes via their mobile devices, we made the page responsive and therefore much more easier to use. Basically the only thing the page can't do, is cook instead of you.


 See the page here.

Spar is one of the biggest retail brands in the country and it needed a platform to communicate with their customers on the level of culinary and cooking. We designed a portal based on the name JEDEL BI (LETS EAT), which enables very targeted media buy space and direct communication. The portal content is developed and carefully managed in interaction with the customer, enabling them to submit their recepies and of course suggest good cooking ideas. An important part of the concept was the integration of products, which was made in a non intrusive manner.