Against coins

Banka Koper

How do you promote credit card usage being as creative as possible and also getting attention for the awards game competition? By digging deep into the behavioural nature of paying with credit cards we discovered that paying with cash can be a hassle, especially for smaller purchases when you usually pay with coins. And since coins really are troublemakers, we decided to put the spotlight on them and launched a holistic advertising campaign under the slogan “Against coins”. The goal of the yearlong campaign was successfully accomplished together with an awards game that engaged over 20.000 different users who competed by submitting their “lucky bills” online.