CURAPROX ENZYCAL CAMPAIGN

CURAPROX SLOVENIA

For our long-standing client Curaprox, we developed a campaign for their new product, the Enzycal toothpaste for daily use. Following a brief that called for a departure from traditional toothpaste commercials, we created a fun and witty video spot along with supporting promotional materials, all centered around a unified message:

 

At first glance, all toothpastes seem the same. Enzycal has a microscopically small but unique advantage – three enzymes that make a crucial difference in protecting your teeth. This difference is recognized only by true experts – and who or what could be a greater toothpaste expert than a Curaprox toothbrush?