FIBA Basketball World Cup


FIBA Basketball World Cup China 2019

The FIBA International Trophy Tour activation took place over a span of four months leading up to the premium sporting event. The activation covered America, Asia, Europe, Oceania and Africa. Our job was to prepare a dedicated page on the website creating awareness and content for the world cup showcasing the content of the stops, informing and allowing fans to follow the travel schedule of the world cup trophy. The page had a presenting partner whose own activation was integrated into the page.