FIBA EUROBASKET 2025

FIBA

FIBA once again entrusted us with the complete visual identity of EUROBASKET 2025 – from the logo design to the full brand rollout across all host cities and platforms. The visual identity marks a turning point in event brand identity as it takes on an edgy, frash and very distinctive brand look and feel. It reflects all the elements that come together for this incredible event highlighting the hosts, the game and the action in its vibrant graphical palette.

 

The logo aesthetic is composed of modern graphical elements derived from the event identity and its key attributes: the Hosts, the game, the trophy and the moment. Elements have a simple, slick architectural construction. Strong and bold appearance is crucial for the overall look. Unmistakable recognition will last for years to come. Also the brand roll out was elevated to maximise brand exposure and recognition.