Our client wanted us to design a year-round communication platform in which curaprox interdental brushes are presented as the most suitable for perfect oral hygiene. In the ever-increasing supply (for a lay person practically identical) of interdental brushes, consumers lack the knowledge, time and motivation to distinguish between a high-quality product and a lower-quality one. We wanted to make it easier for the consumer to make the right choice of interdental brushes in a way that presents the differences between brushes in a more tangible, understandable and everyday way.

How do you ensure your safety when skiing, with a hat or helmet? Is hiking safer if wearing sandals or mountain boots? Are you more efficient with a modern laptop or a typewriter?

Choices matter.

Just like it matters if for your perfect oral hygiene, you choose Curaprox interdental brushes or any other ones.