Product Communication
RotoboxOnly the most passionate and "crazy" work for this innovative brand. The heart and brains behind the brand belong to a small town guy with a vision to create the lightest and strongest carbon fibre wheels in the world. The global, yet very niche market of the Rotobox brand demands a high dose of “to the point” communication, reflecting the product advantages and showcasing great design approaches as well as web presentation elements to “stress” the nature of the brand, the innovation.