Visual Identity Redesign

Zavarovalnica Maribor Zavarovalnica Maribor has a fresh visual identity.

Slovenian’s second largest insurance company, Zavarovalnica Maribor, decided to redesign their visual identity. We are proud, that our evolutionary approach towards the redesign of the existing logo convinced the client most.

The new vertical arrow sign derives from the abstract writing of the old ZM logo. In a world of unfortunate accidents, the vertical arrow stands for progress and positivity. The colour scheme of the new logo is still based on green and blue, but further optimised to enhance the overall colour contrast.


Along with the new visual identity comes a new corporate slogan "Naprej z vami" ("Forward With You") as well as a refreshed and functionally upgraded webpage.


More about Visual Identity projects. Check out the Bled Film Festival project and Festival Maribor.